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August 04, 2010
The right branded promotional items can boost sales and help achieve brand awareness. They can give your brand and company visibility for years to come. An item clients use regularly reinforces loyalty to your business. The advantage advertising specialties have over other media (e.g. print, television, radio or Internet) is they have a practical use in addition to being an effective advertising and branding tool. Set yourself apart from your competition by distributing a practical branded promotional item that can be used again and again. Loyal customers will appreciate your consideration. Branded premium items help build corporate identity for product launches, trade show giveaways, customer appreciation and employee recognition. The right items display your corporate logo, reflect company mission and enhance company image. - - - - - - - - - - - - - - - - - - - - Example 1: Your business services the construction industry. Customer personnel or company employees often find themselves at onsite locations. Develop an “emotional connection” by providing practical branded items that are useful in the field. Well constructed note pads, wrist band USB flash drives, or inexpensive calculators are useful items that send a supportive message to clients and company personnel. Place your company brand in front of clients and employees everyday. Example 2: Your business services the high tech industry. You want your corporate image to reflect cutting edge technology. The traditional way of providing marketing information is by print media often in eye-catching full color glossy brochures telling prospect the high tech benefits your company provides. A week later the information is in a file cabinet or the trash. The alternative is to download and data lock your information on a sleek colored swivel USB flash drive branded with your company logo. Show your prospects you operate in a high tech world. A branded USB is practical and the decision maker won’t throw it away. And, others will observe your customer using an item displaying your company logo. The same information is made available but the company image is high tech. - - - - - - - - - - - - - - - - - - - -
Questions to ask: 1. Who do you want to use the item imprinted with your company logo and how often? 2. Where do you expect them to use the item? 3. When does your prospect interact with your company and how? 4. What advertising specialty items have you received that you currently use? Every company is unique and the right branded promotional item is a proven addition to any marketing strategy.
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The CSW ADVANTAGE BUSINESS SOLUTIONS PROMOTIONAL SOLUTIONS TRAINING SOLUTIONS
cswcorp.com
CSW offers companies three solutions to improve profitability. Our goal is to become your partner for increasing profitablility in today's competitive marketplace. Business Solutions service works with small and mid-size companies to provide cost saving recommendations and revenue generating options within the existing business framework. Our Business Solutions team has extensive experience assisting businesses with sales, service and inventory. CSW's onsite approach identifies actionable solutions client management can immediately implement to reduce costs and generate revenue. Trust CSW to identify under-performing areas in context to business operations. Every situation is unique and our experienced staff has expertise to evaluate your company and provide a workable plan to improve profitability in today's difficult economic climate. We take a proactive perspective of what can work for your company. Hiring CSW is similar to investing in capital equipment that provides a 100 percent return on investment. And, that's our guarantee. We stand behind our ability to deliver for clients by providing a 100 percent (100%) guaranteed return on fees from our cost saving recommendations and revenue generating options. Hiring CSW just makes sense. CSW's Promotional Solutions offers a wide range of custom branded promotional items. Browse ideas on our Promotional Solutions page. Take a look at customer contact points for your business and where your company's logo on a promotional item might catch your customer's attention and set you apart from the competition. Custom branded items provide a connection with your customers. Through our Training Solutions department, CSW works with businesses to train front line employees who come in contact with customers. One key to developing loyalty to your business is making an emotional connection with your customer. Click the link below and read how one person understands that loyal customers return multiple times and become a continual source of referrals. "One Step Beyond" first appeared in the June 2007 edition of Fixed Ops magazine.
Please contact CSW on the "Contact CSW" page for additional information about our services. Email:solutions@cswcorp.com or call (214)808-1477. |
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